Case Study:


Our philosophy of being relationship-oriented not sales-oriented often leads to long, successful journeys with our clients. Our relationship with Lifeline (formerly Philips Lifeline) started in late 2015. The Barry Group was asked to produce the 4th quarter Caregiver e-newsletter for Lifeline.  This assignment evolved into our design and production of quarterly and then monthly e-newsletters for both Caregivers and Seniors in the Lifeline database. Soon thereafter, we took over the responsibility for all outbound email campaigns to new customers, which was a daily process with monthly reporting.

Over the course of time, The Barry Group became an extension of the Lifeline Marketing Department, resulting in the expansion of our scope of work for them. A series of animated videos was next in our queue of projects, followed by instructional videos and quick-start video guides for not only Lifeline's US operations but for their Canadian and German operations as well.

Along the way, we were doing a lot of data processing and analysis related to the email marketing efforts. In mid-2018, we took over the Lead Nurture drip campaign which consisted of a daily file with over 10,000 names and grew to include letters, postcards, self-mailers, soundbite robocalls, and emails in an elaborate workflow.

The relationship between The Barry Group and Lifeline (now owned by Connect America) continued to grow over the years. We have helped Philips Oxygen and the Lifeline Senior Living group, and we continue to work with Lifeline Canada. Some of our work is shown below.

Web Advertising

Animation Videos

Instructional Videos

Social Media Video Posts

Lead Nurture emails

Fulfillment Mailings